“I can still feel the love”
Kanye West and Kid Cudi unite on Kids See Ghosts, and it’s one hell of a reunion. Cudi’s hums grip your soul in an instant. His voice hit me with all the nostalgia in the world. It brought me back to a time when it was Cudi’s music that brought me back to life. His mixtapes and early albums were relatable in a time where music wasn’t all that relatable. It was something I didn’t know I needed in a time where I was lost in life. I’m sure I’m not alone in this. As an official member of the G.O.O.D. Music/Dream On fan club, this is exactly what I needed in a time where I felt like something was missing in my life. Déjà vu, much?
Yeah I have a flare for the dramatics, so what?
“I love all your shit talkin’”
Following up Ye, we hear a different Kanye on Kids See Ghosts. A clearer Kanye, who’s unloaded everything off his chest. Well almost everything, as he addresses more shit here. There’s more bars, more bragging, and more vulnerability - cheers to the liberated Ye.
While it is a collab album, it shows to be a Cudi album as he takes the spotlight. Reminiscent of the Man on the Moon, Cudi is back! In the balance of Cudi and Kanye, the best moments of Kids See Ghosts happen when Cudi takes lead over the Kanye-produced soundscape - including many others, check that out below. A soundscape that has so much depth and layers, combined with Cudi’s somber yet soulful voice - it’s magic, baby.
“Such a lost boy, caught up in the darkest I had"
The centerpiece of the album, “Reborn,” acts as a re-troduction for the Kid Named Cudi - “I’m so reborn, I’m moving forward.” While he’s been in the shadows, regrouping and taking care of himself, it’s great to see Cudi back to the music. He sounds the same, but better. The new and improved Kid, wise enough to not make the same mistakes. Of course co-produced by Plain Pat, Pat worked on a lot of Cudi’s early work so it just makes sense. I would’ve preferred a solo Cudi project, but this will do.
“Peace is something that starts with me”
The album carries on as liberating, as the duo speak on losing themselves and ultimately finding peace - or well, trying to. It’s not unknown that they both have had breakdowns and bouts of depression in the not to distant past. Kids See Ghosts confronts mental health, a topic that’s been taboo for too long and is now just seeing the light of day. Kids See Ghosts is about that fight to find yourself. Despite chanting “I’m freee,” it’s a constant battle to maintain that inner peace. While the album does start on a fierce note, it ends on a solemn one. Whether it be your own inner conflicts, or conflicts with society - the message of the album is to simply "stay strong." Try to hold on to that same innocence and mindset that allow Kids to See Ghosts.
“Lord, shine your light on me, save me please"
Check out the full credit list, including writers, other artists and producers on Kids See Ghosts via FADER.